ATHLETIC BREWING | LOSE YOUR FILTER
ART DIRECTION, PRODUCT DESIGN | CW: Ali Manning
We fought the stigma that non-alcoholic beer is less fun than ‘real beer’ by doing what alcohol does best: make people spill their secrets.
Special edition cans had a redesigned tab with prompts on the back. The best part? They doubled as a bottle opener.
Flatiron District
Digital billboards prompted passersby to join the conversation.
