Wins to Wings | Experiential

How do you get Gen Z to take a break from their video games and sit down at the dinner table? We gave them an in-game challenge to win a delivery of chicken wings for the whole family.


Young Ones, Gaming — Merit ⭐

Young Ones, Experiential & Immersive — Merit ⭐

Client

Client

Perdue

Perdue

Role

Role

Art Direction

Art Direction

Sector

Sector

Food & Beverage

Food & Beverage

Turning NPC chickens into Perdue wings

On National Fried Chicken Day, the chickens inside Fortnite woke up as Perdue Air Fryer Ready Wings. Players could capture the wings and throw them into the Perdue air fryers to win a real life delivery of Perdue wings for the whole family.

On National Fried Chicken Day, the chickens inside Fortnite woke up as Perdue Air Fryer Ready Wings. Players could capture the wings and throw them into the Perdue air fryers to win a real life delivery of Perdue wings for the whole family.

Credits

Credits

Ken Westrick

Ken Westrick

Art Director

Art Director

Elizabeth Phelps

Elizabeth Phelps

Art Director

Art Director

May Ruzicka

May Ruzicka

Art Director

Art Director

Vic Parizzotto

Vic Parizzotto

Mentor

Mentor

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