How do you get Gen Z to take a break from their video games and sit down at the dinner table? We gave them an in-game challenge to win a delivery of chicken wings for the whole family.
Client
Client
Perdue
Perdue
Role
Role
Art Direction
Art Direction
Sector
Sector
Food & Beverage
Food & Beverage
Year
Year
2025
2025
In-Game Billboards
Turning NPC chickens into Perdue wings
On National Fried Chicken Day, the chickens inside Fortnite woke up as Perdue Air Fryer Ready Wings. Players could capture the wings and throw them into the Perdue air fryers to win a real life delivery of Perdue wings for the whole family.
On National Fried Chicken Day, the chickens inside Fortnite woke up as Perdue Air Fryer Ready Wings. Players could capture the wings and throw them into the Perdue air fryers to win a real life delivery of Perdue wings for the whole family.
