Paired | 360 Campaign

From finances to the bedroom, from meeting the in-laws to dealing with jealousy, Paired is an app with games, quizzes, and articles to help couples navigate the difficult parts of being in a relationship.


We all avoid tough conversations with our partners, but those conversations are what bring us closer together. So, to raise awareness of how Paired can help couples with their tough talks, we put the elephant in the room center stage.

Client

Client

Paired

Paired

Role

Role

Art Direction & Copywriting

Art Direction & Copywriting

Sector

Sector

Health & Wellness

Health & Wellness

Year

Year

2025

2025

Meeting couples on their dates

We put the Paired elephant in popular date locations around New York City, with QR codes that led them to a free game to play with their partner.

We put the Paired elephant in popular date locations around New York City, with QR codes that led them to a free game to play with their partner.

Hitting the most avoided topics

Posts on Instagram showed couples how Paired could help start the conversations they're avoiding.

Posts on Instagram showed couples how Paired could help start the conversations they're avoiding.

Credits

Credits

Ken Westrick

Ken Westrick

Art Direction

Art Direction

Justin Peele

Justin Peele

Mentor

Mentor

Next Project

Library Party

Branding

Fashion

Library Party

Branding

Fashion

Library Party

Branding

Fashion