Cotopaxi is an outdoors brand leading the fashion industry in producing clothing and gear from recycled materials.

Every year in the US, over 35 million Halloween costumes end up in the trash, contributing over 2,000 tons of polyester waste. On Halloween, we used AI to detect Instagram posts that showed New Yorkers in their costumes and DM'd them, offering to buy their costumes for discounts on Cotopaxi gear. The more polyester they had to give, the bigger discount they could get.

Graphis New Talent Honorable Mention ⭐